Thursday, September 23, 2010

The Rise of “Franglais”

“Kelhorreur!” Phonetic spelling is proliferating in advertisement and media, probably due to the expanded use of SMS (short message service) on cell phones. But, to add insult to injury, this rudimentary new language is more and more based on phoneticised English words. What is the “Académie française” doing asks The Economist?

A reminder: the number of languages in the world is increasing, not decreasing, with globalization.

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